How We made 75 lakhs Leveraging LinkedIn Algorithm

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May 7, 2024

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Hey there! Are you struggling to get leads and grow your business on LinkedIn? You’re not alone.

Many people are making the same mistakes, but don’t worry, I’ve got you covered. Here are some tried and tested strategies that helped me generate over $90,000 in revenue in just 6 months:

  1. Personal branding
    • Stop talking about yourself or your product all the time
    • Show your expertise in your target group’s area
    • For example, if you’re a mental health startup:
      • Share resources that help people
      • Write posts that show you understand their challenges
      • Share stories of how you or someone else overcame specific issues your target group faces
  2. Engagement
    • Don’t just post and forget
    • Engage with other people in your industry
    • Build your network by sending connection requests
    • Create your own community in your space
    • Take help, give help, connect without expecting direct ROI
    • Indirect ROI will come in the long run
  3. Be present
    • Be seen consistently by others to increase brand awareness and recall
    • Leave 20-50 genuine comments on relevant posts every day
    • Your post will be seen once a day, but your 20 comments will be seen 20 times a day
    • Get more views for free
  4. Make your profile easy to understand
    • Avoid fancy and complicated taglines that confuse people
    • Make it very simple to understand what you offer
    • Fact: People won’t spend more than 10 seconds on your profile unless you immediately grab their attention
    • If they have to invest energy into figuring out what you do, they’re already gone
  5. Make yourself easy to contact
    • Add clear calls-to-action (CTAs) on your profile
    • Examples: “Contact me,” “Fill a form,” “Book a slot”
    • Provide a next step for interested people who find your profile
  6. Share valuable content
    • Post content that educates, informs, or entertains your target audience
    • Share industry insights, tips, and best practices
    • Demonstrate your expertise and build trust with your network

By implementing these strategies consistently, you’ll start seeing a significant increase in your LinkedIn leads and business growth. To get more, you need to give the MOST first.

It’s a counterintuitive effect that takes place in life and business. By focusing on giving value to others, you’ll naturally attract more opportunities and success in return.

If you found this helpful, feel free to connect with me on LinkedIn or check out my website for more tips and resources. Happy LinkedIn marketing!

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