XO Curls had premium products but low visibility. With no organic growth and minimal engagement, the brand was relying solely on Instagram to reach a niche audience that needed more education, trust, and touchpoints.

The brand needed to educate, engage, and convert a niche audience that was underserved and often misunderstood. Our task was to build trust, drive discovery, and position XO as India’s go-to curl therapy brand through SEO, geo-targeting, blogs, and email marketing.

Our goal was simple: Make it make sense. The data was messy, scattered, and hard to understand. By turning complex numbers into clear visuals, we helped people see the real stories hidden in the data, and why they matter.

We structured blogs around high-intent, curl-specific search queries with SEO-friendly titles, clear subheadings, and internal links. The content was informative yet conversational, designed to educate users, improve discovery, and guide them toward product action.

For XO Curls, we built a growth strategy rooted in the brand’s vision to lead curl care in India. Along with SEO and geo-targeted content, we designed interactive, mobile-first emailers that resonated with users, driving click-through rates from 0.5% to 53%. This blend of content, targeting, and design helped XO Curls boost visibility, engage the right audience, and grow with intent.