Brand Background
Something’s Brewing is India’s first curated coffee marketplace that brings together coffee lovers, home brewers, and professionals. With 60+ brands, 600+ products, and a thriving online community, Something’s Brewing is more than a marketplace - it’s a destination for coffee discovery, and we help boost their online visibility.
Creating for impact
Something’s Brewing needed content that could:
- Simplify complex brewing gear for beginners.
- Inspire aspirants and hobbyists to experiment.
- Showcase premium gear for coffee aficionados.
- Create campaigns around festive moments and seasonal launches.
Through a mix of strategy, design, and storytelling, we create content that spoke to every type of coffee drinker.
Brand Ad Films
To deepen emotional connect and actually make people own their coffee experiences, we produced ad films featuring real stories of coffee discovery. These films positioned brewing as an experience that fits into Indian lives - friends catching up, siblings gifting, or solo rituals.
Impact
Our collaboration with Something’s Brewing helped them:
- Reach over millions of coffee lovers online.
- Grow their engagement by 50%+ across campaigns.
- Establish themselves as the go-to platform for coffee brewing in India.
When I look at this brand, I suddenly realise everything I’ve been trying to say, now we have a way to express it.
Ritika Singh
CEO & Co-Founder, Even