The challenge
Shopping consciously is harder than it should be. With endless claims and greenwashing everywhere, people often feel stuck between wanting to do better and not knowing where to start. KindHub wanted to change that. Their goal was to make conscious shopping simple, quick, and clear.
Brand Foundations
The visual and content direction was built on three things:
trust, empathy, and simplicity.
- Visual System: A soft, earthy palette that feels
- approachable yet credible.
- Icons & Illustrations: Designed around the three
- KindHub values - Kind to Self, Kind to Lives, Kind to Earth.
Behind the Design
Beyond the visuals, Kindhub’s experience is powered by an AI-assisted evaluation layer that reviews and scores brand websites based on their ethical practices.This ensures that every product featured isn’t just well-designed, but genuinely aligned with Kindhub’s values.
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Upload Digital brought our vision to life, beautifully and seamlessly. They didn’t just design visuals; they translated complex data into stories people could actually understand. We couldn’t have asked for a better creative partner.
Aastha Bharadwaj
Founder, Climate Hires