The challenge
Even came to us with a clear but complex challenge — their existing website wasn’t doing justice to their brand vision. They needed a digital experience as human and helpful as their care, built for real people, not just patients.
Brand Strategy
We leaned into Even’s biggest strength: healthcare that puts people first.
Every choice was made around three principles:
- Clarity: cut the jargon, speak human.
- Confidence: make healthcare feel less overwhelming.
- Care: create a digital space that feels supportive, not transactional.
Product Design
We built the site to feel clear, warm, and trustworthy. Plans are explained in simple language, quick value points build instant trust, and the flow highlights what makes Even different — preventive care, managed care, and truly cashless healthcare.
Impact
The revamped website now speaks to people the way Even doctors do, with empathy, expertise, and honesty. For Even, it bridges the gap between product complexity and member trust. For users, it means finally finding a healthcare brand that feels like it’s on their side.
When I look at this brand, I suddenly realise everything I’ve been trying to say, now we have a way to express it.
Ritika Sing
CEO & Co-Founder, Even